Trust Transfer Project

Engaging artists in public health messaging about COVID

The Trust Transfer Project (TTP) invites local artists and organizations to develop positive messaging on current public health issues—building trust through the eyes of those most impacted by Covid-19 and transforming the health of local communities one artistic message at a time.

Springfield, MA | trusttransferproject

Three men in suits seated on steps with the middle man holding a young baby in his arms. Above them is purple and white text saying "Protecting Four Generations, Vaccinate"
Protecting Four Generations by Lenny Underwood
Colorful painting depicting a woman hunched over a body
By Frankie Borrero
Abstract painting of a larger green shape overlapping a smaller orange shape
Father and Daughter, by Briyanna Henry

"We felt like we found somebody who was completely aligned with the values of the project.

Out of the gate, Jessica and her team were flexible to see where we were going and helped guide us before we even got there. They showed us, 'If you go here and do this, you'll save yourself a lot of time, or resources, or whatever.’ Having somebody with so much expertise was invaluable. They were on our team — almost like a GPS." 

Eileen McGaffery, Executive Director, Community Music School of Springfield and Co-Founder, Trust Transfer Project

Task: A public health data analyst establishes systems and an evidence base for public health data analysis of Trust Transfer Project impact.

Solution: Measure participant outcomes and the influence of public health messaging on individual and community-wide knowledge, confidence and vaccination rates.

Process: Refine core goals, co-develop research process, and facilitate focus groups and surveys with artists, organizational leaders, and residents.

Outcome: An accessible online Report of 2021 Evaluation Findings distilled and disseminated project results locally, statewide, and nationally through a TTP website, conference presentations and solicitation by the Centers for Disease Control (CDC). The project and its evaluation prompted the CDC to put a  national spotlight on the Trust Transfer Project as an outstanding public health framework. The CDC then funded the second year of the project in full.

Trust Transfer Project 2022 Highlights 

80,000 Individuals touched
5000 Event participants
2850 TTP posters & stickers
2042 TTP website views, 730 users,
612 new users
193 Artists of color aged 8-70+
108 Artworks with messages of
health, hope, & healing
81 Visual art works
38 New organizational partners
34 Past organizational partners agree
to post TTP info & artwork on
their websites
20 Poems/Spoken word pieces
5 Music recordings
4 Live musical performances
2 Music videos

“Broadsight became a community partner for the Trust Transfer Project. Disciplined, impactful, insightful, and passionate, Broadsight clearly and intensely captured the essence of our work in the evaluation report that was required by our funder. But more importantly, their team understood and nurtured the heart of the project's ethos and mission at every step along the way.”

Karen Finn, Executive Director, Springfield Cultural Partnership

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